 Sacred Smoke Project PSA VIDEOS
PRESS ANNOUNCEMENT Please print, or air as a Community Service Announcement For Immediate ReleaseThursday, June 12, 2008 Contact:
Lou Moerner (707) 445-8451 Eureka, CA - The Northern California Indian Development Council's Sacred Smoke Project is proud to announce the release of student created Public Service Announcements on the impact of commercial tobacco in the American Indian community. These short messages have been entirely conceived, scripted, directed, filmed and edited by students from Hoopa Valley High School. Merris Obie supervised the project on site and was instrumental in guiding the students through this process. The messages the students communicate is that tobacco is a sacred gift for many tribes and that commercial tobacco is a major health risk for American Indian people. In Humboldt County nearly 22% of students smoke commercial tobacco and 7% chew on a regular basis. These rates far exceed the rates of adults. In recent years tobacco education has been reduced or eliminated in local schools due to budget cuts. The effort of these students promotes both an important health message while reinforcing American Indian culture. Having students present this information has given ordinarily shy individuals a powerful voice in making peer-to-peer connections. These PSAs are airing on the following stations through June 30, 2008: Television: KIEM (NBC), KBVU (Fox). KEMY (My TV), KEUV (Univision), KUVU (The CW), KVIQ (CBS), KEET (PBS). Radio: KHUM (104.3 FM), KIDE (91.3 FM), KWPT (102.7) Would you like to air some of these audio and/or video PSA announcements? You can reach us for appropriate media and permission via the contact information link, below. Tobacco Use
Prevention Education
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